ABOITIZ INFRACAPITAL

A Future-Ready Experience for Aboitiz InfraCapital

UI/UX Design
Custom Website
Laravel
CMS
Infrastructure
+ CHALLENGE

Shaping a corporate experience through transformation & innovation.

Aboitiz InfraCapital infrastructure visual

Can we create a digital platform that reflects Aboitiz InfraCapital’s commitment to connectivity, growth, and nation-building?

Aboitiz InfraCapital brand story

How can we translate Aboitiz InfraCapital’s brand story into a website that feels engaging, clear, and easy to navigate?

+ STRATEGY

Creating a memorable identity online grounded in AIC’s core values.

Helping users intuitively explore content without distraction.

Designed subtle hover interactions that add clarity and responsiveness.

+ EXECUTION

Simplified information into clear, digestible content

Aboitiz InfraCapital mobile experience

Optimized for smooth scrolling and easy access, simplifying navigation while keeping key information clear and readable.

Designed for wide-screen clarity, allowing structured layouts and multi-section exploration of Aboitiz’s complex content.

+ DESIGN SYSTEM

Growth and innovation in a future-ready system

PRIMARY COLORS

Aboitiz InfraCapital primary color palette

A balance of colors that strengthens brand recognition and keeps every page consistent.

SECONDARY ACCENT COLORS

Aboitiz InfraCapital secondary accent colors

TYPOGRAPHY

Aboitiz InfraCapital typography system

A clean, modern sans-serif system that keeps dense content clear, and easy to navigate.

Project Results

Pushing Brand Equity.

Strengthened Aboitiz InfraCapital's digital presence through a modern and cohesive web experience.

Website Infrastructure.

Integrated a flexible CMS architecture for easier content management and future updates.

One consistent look.

New pages follow the same colors and type as the rest of the site.

Like what you see? Let's talk about your project.

Aboitiz InfraCapital / Case study / Corporate website

Corporate website design that makes a big story easy to follow

Aboitiz InfraCapital works in infrastructure investment, and its story is about connectivity, growth and nation-building. In 2024 it needed a corporate website that could carry that story to a broad range of audiences. Designblue handled the corporate website design in the Philippines, from the design system through to a custom Laravel build.


The problem

Infrastructure investment is a big, serious subject. There's a lot to say, and much of it is dense.


The brief asked for two things that pull in opposite directions. The site had to carry all of that substance, and it still had to feel engaging, clear and easy to navigate, however dense the content underneath.


What we did

We started with Aboitiz InfraCapital's core values and built the online identity around them, so the site would feel like the company before anyone read a line.


Then we turned to the content. We broke dense corporate information into clear, digestible sections, so visitors can explore at their own pace without losing their place. The design stays quiet around the content. Subtle hover interactions show people what they can click and where they can go next.


What we built

A future-ready design system

A balanced palette of primary and secondary accent colors builds brand recognition and keeps every page consistent. A clean, modern sans-serif type system keeps dense content clear and easy to read.


Layouts made for wide screens

On desktop, structured layouts let visitors explore several sections of complex content without the page feeling crowded.


Easy to scroll and navigate

Smooth scrolling and simple navigation keep the key information clear and readable.


A custom Laravel build with a CMS

Like our other corporate and institutional projects, the site runs on Laravel. The Aboitiz InfraCapital team has a secure, flexible CMS, so they can manage content and make updates themselves.


The outcome

Aboitiz InfraCapital now has a modern, cohesive website that strengthens its digital presence and tells its brand story clearly. Because the design system and CMS were built to grow, new content goes into a structure that's already made to hold it.


We're a boutique agency in Salcedo Village, Makati, and we've been building for Philippine businesses since 2007.


Planning a corporate website with a lot to say?

If your company has a big story and a lot of content to carry, we'd like to see what you're working with. We'll show you how we'd structure it so visitors always know where to go next.


ClientAboitiz InfraCapital
Year2024
IndustryInfrastructure Investment
Services deliveredUI/UX Design · Custom Website Development · Laravel Development · Content Management System

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