[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fX_di0aogsifRPujBnBGH6ZvAg_9VjjqZTYpqKEC-fi4":3,"$fd9WDQO2K0LcJTrXYXq-9aC3Fs81ljtD70UkytcYN7H0":8,"$fVJsik7jCXqQirT3Bice3X5bOp38tND-ncVptQmA9V6Q":26,"$faEYc6GQe7jHGWbGdGzr7ZW50MHjm_S469gPTitNuncA":50},{"id":4,"page_key":5,"page_label":6,"meta_title":7,"meta_description":7,"og_title":7,"og_description":7,"og_image":7,"og_image_alt":7},"c0c92795-2493-4422-9244-bb7f70c9f4aa","blogs","Blogs",null,{"id":9,"title":10,"slug":11,"excerpt":12,"content":13,"featured_image":14,"featured_image_alt":15,"category":16,"is_published":20,"is_featured":20,"published_at":21,"scheduled_at":7,"date":22,"meta_title":7,"meta_description":23,"created_at":24,"gallery":25},"1da1b100-9c6d-41eb-8cc9-c121f4dc41ba","The Real Reason Your Facebook and Google Ads Aren't Working — It's Not the Ads","the-real-reason-your-facebook-and-google-ads-arent-working-its-not-the-ads","When Facebook and Google ads underperform in the Philippines, most business owners blame the targeting, the budget, or the platform. Almost always, the problem is somewhere else — the page the ad sends people to, the offer that isn't compelling enough, or the absence of any follow-up after a click. This article explains what's actually breaking your campaigns and how to diagnose it correctly.","\u003Cp>There's a conversation that happens in almost every Philippine business that has tried paid digital advertising. It goes like this: spend money on Facebook ads, watch the clicks come in, see almost no sales, conclude that Facebook ads don't work. Some businesses cycle through the same experience on Google. A few try both, reach the same conclusion twice, and go back to referrals.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>The ads weren't the problem. They rarely are.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>Paid advertising — Facebook, Google, TikTok, whatever the platform — is a traffic tool. Its job is to put your business in front of people who might want what you're selling. When a campaign underperforms, the traffic part has often already worked. People saw the ad. Some of them clicked. The breakdown happened after the click, in territory the ad platform had nothing to do with.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>Diagnosing a failing campaign means understanding where in the chain something broke. And for most Philippine businesses, the chain breaks in the same three places every time.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch2>The Ad Is Working. Your Landing Page Isn't.\u003C/h2>\u003Cp>\r\n\u003C/p>\u003Cp>Click-through rate is the number most Philippine business owners watch. If people are clicking, they feel like the campaign is alive. What they're not watching is what happens on the other side of the click — and that's where the money disappears.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>The most common mistake: sending ad traffic to a homepage. A homepage is a brochure. It tries to tell visitors everything about a business at once. It has a navigation bar, an About section, a list of services, a news feed, a contact form somewhere at the bottom. When someone clicks an ad with a specific promise — a promotion, a product, a service — and lands on a page that doesn't immediately continue that promise, they leave. Not because they weren't interested. Because the page made them work too hard to stay interested.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>A landing page built for a specific campaign does the opposite. It repeats the ad's exact promise in the headline. It removes every exit that isn't the action you want the visitor to take. It answers the one question the visitor has — \"is this for me?\" — in the first five seconds. When message match between ad and landing page is tight, conversion rates improve significantly. When it's loose, even a well-targeted, well-written ad campaign bleeds money.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>The diagnosis is simple: if your click-through rate is healthy but your conversion rate is near zero, the problem is the landing page.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch2>Your Offer Isn't Compelling Enough — And That's a Strategy Problem, Not a Creative One\u003C/h2>\u003Cp>\r\n\u003C/p>\u003Cp>The second place campaigns break is the offer itself. This is the hardest thing for business owners to hear, because it's not a technical fix — it's a strategic one.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>An offer is not a product description. \"Premium residential units in a master-planned community\" is not an offer. \"Reserve your unit this weekend for ₱50,000 — fully refundable for 30 days\" is an offer. The difference is risk removal and clarity of next step. Filipino consumers, particularly for mid-to-high-consideration purchases, need to know exactly what they're committing to and exactly what happens next. Vague ads with vague calls to action produce vague results.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>The most effective offers in the Philippine market tend to share three qualities: they reduce the perceived risk of taking the next step, they create a reason to act now rather than later, and they make the next step feel small. A free consultation. A no-obligation site visit. A limited-period price hold. None of these close the deal — they lower the threshold enough for a qualified prospect to raise their hand.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>If your campaign is getting impressions and low clicks, the creative or targeting may be the issue. But if you're getting clicks and no conversions, look at what you're actually asking people to do — and whether you've given them enough reason to do it.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch2>The Follow-Up Is Broken — Or Doesn't Exist\u003C/h2>\u003Cp>\r\n\u003C/p>\u003Cp>The third breakdown point is the one most businesses don't even think to check, because it happens after the campaign's dashboard stops showing data.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>Someone clicks your ad. They fill out your contact form. They send a Viber message. And then — nothing happens fast enough. The inquiry sits in an inbox or a spreadsheet. Someone follows up the next morning. Or the day after. By then, the person who clicked has already looked at three other options, had a phone call with a competitor, and either moved on or made a decision that wasn't in your favour.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>Speed of response is a conversion variable. For most online inquiries in the Philippines, the window between a lead arriving and a lead going cold is shorter than most businesses assume — often under an hour for high-intent searches. Yet the median response time for Philippine SMEs who aren't running automated follow-up is measured in hours, sometimes days.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>The fix isn't always complicated. An automated message that goes out within minutes of a form fill — confirming receipt, restating the value, telling the person what happens next — keeps the conversation alive while a human prepares a proper reply. A short email or Viber sequence over the following two to three days handles the leads that don't convert immediately. These systems take time to build once, and almost nothing to run after.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch2>How to Actually Diagnose a Failing Campaign\u003C/h2>\u003Cp>\r\n\u003C/p>\u003Cp>Most Philippine businesses treat a failing ad campaign as a creative problem — change the photo, rewrite the copy, try a different audience. Sometimes that's right. More often, it's a way of avoiding the harder questions.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>Here's a simple diagnostic. Start from the click and work backwards.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>Are people clicking the ad at all? If click-through rate is below 1% consistently, the ad itself — the creative, the copy, the targeting — may be the issue. If click-through rate is reasonable and conversions are still low, the ad is working. The problem is downstream.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>Are people converting on the landing page? This is where most campaigns silently die — and the pattern we see most often isn't low traffic, it's misalignment. When we ran the Korea Tourism campaign for KTO Manila, the target was 5,000 sign-ups over three weeks. The landing page was purpose-built for one action: register for the virtual tour. No navigation, no exits, one form. We hit 34,000 sign-ups. The ads did their job. The page did its job. The two things matched. When they don't, healthy click-through rates produce near-zero conversions and the business owner blames the platform.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>Are the leads converting into sales? If inquiries are arriving but not closing, the offer or the follow-up process is the issue. Check response time. Check what the first message a lead receives actually says. Check whether there's any follow-up sequence at all.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>The campaign is only one part of the system. Most businesses optimise the part that's easiest to see and ignore the parts that are hardest to measure.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch2>Frequently Asked Questions\u003C/h2>\u003Cp>\r\n\u003C/p>\u003Ch3>I've tried changing my Facebook ad creative multiple times and nothing improves. What am I missing?\u003C/h3>\u003Cp>\r\n\u003C/p>\u003Cp>Creative is often the first thing business owners change because it's the most visible part of a campaign. But if your click-through rate is already reasonable — above 1% — changing the creative won't move your results. The issue is almost certainly on the landing page or in the follow-up. Before changing the ad again, check where in the conversion chain the drop-off is actually happening.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch3>How much should I be spending on Facebook or Google ads before I can tell if they're working?\u003C/h3>\u003Cp>\r\n\u003C/p>\u003Cp>There's no universal number, but a useful rule of thumb for the Philippine market is to give a campaign at least 7 to 14 days and enough budget to generate 30 to 50 clicks to a single landing page before drawing conclusions. Less data than that and you're not diagnosing a campaign — you're guessing. If you have 50 clicks and zero conversions, the landing page or offer is broken. If you have 50 impressions and zero clicks, the ad itself needs work.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch3>We hired an ads agency and our campaigns still aren't working. What should we ask them?\u003C/h3>\u003Cp>\r\n\u003C/p>\u003Cp>Ask for a breakdown of where in the funnel the numbers are dropping — impressions, click-through rate, landing page conversion rate, lead-to-sale rate. A good agency should be tracking all four and have an opinion on which one is the problem. If they only report on ad-side metrics and have no visibility into what happens on your landing page or after a lead arrives, they're optimising the wrong thing.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch2>Conclusion\u003C/h2>\u003Cp>\r\n\u003C/p>\u003Cp>The instinct to blame the platform is understandable. Facebook and Google are opaque, expensive, and easy to distrust when results don't arrive. But the platform is usually the smallest part of the problem.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>Paid advertising surfaces your business to people who might want what you offer. Everything below that — the landing page, the offer, the follow-up, the sequence — is yours to build. And until it's built, no amount of ad spend will fix it.\u003C/p>","https://api.designbluemanila.com/storage/blogs/featured/GajT1CfQ3S2FuY9Y3OEMEzvQOVOME8u8MOZTZKB8.jpg","A smartphone showing an ad click transitioning into a focused landing page",{"id":17,"name":18,"slug":19},"b8d73d38-785a-4162-ba69-9e1f86e33d29","Lead Generation","lead-generation",true,"2026-06-01T09:17:53.000000Z","2026-06-02","Your Facebook and Google ads probably aren't the problem. Here's how to diagnose what's actually breaking your campaigns — landing pages, offers, and follow-up.","2026-06-01T09:17:37.000000Z",[],{"data":27,"current_page":47,"last_page":47,"per_page":48,"total":49},[28],{"id":29,"title":30,"slug":31,"excerpt":32,"content":33,"featured_image":34,"featured_image_alt":35,"category":36,"is_published":20,"is_featured":40,"published_at":41,"scheduled_at":7,"date":42,"meta_title":43,"meta_description":44,"created_at":45,"gallery":46},"7b9e206c-6bd5-4dc5-b2d5-f2b7ba89fd4e","How Much Does a Website Cost in the Philippines? An Honest Breakdown","how-much-does-a-website-cost-in-the-philippines-an-honest-breakdown","A professionally built website in the Philippines typically costs between ₱50,000 and ₱500,000+, depending on scope, platform, and who builds it. The wide range isn’t vague — it reflects genuinely different things being built. This article breaks down what drives the cost, what you actually get at each level, and where Philippine businesses most often overpay or underspend.","\u003Ch2>The honest answer: it depends on what kind of website you actually need\u003C/h2>\u003Cp>\r\n\u003C/p>\u003Cp>Website pricing in the Philippines is one of the most Googled — and most misleading — questions in digital marketing. The answer you find on most agency sites is a range so wide it’s useless, or a package table that flattens real complexity into tier names.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>Here’s a more useful way to think about it: a website is not a single product. A five-page brochure site for a law firm in BGC is a different project from an e-commerce platform for a retailer with 800 SKUs. Treating them as different points on the same pricing spectrum is how budgets go wrong.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>The cost of a website in the Philippines is driven by four things: scope (how many pages, what features, what content), platform (WordPress, Laravel, Shopify — they carry different costs and constraints), who builds it (a solo freelancer, a mid-size digital shop, or a boutique agency with senior talent on every deliverable), and what’s included beyond the build itself. Get clear on those four before you start comparing quotes.\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch2>What you actually get at each price level\u003C/h2>\u003Cp>\r\n\u003C/p>\u003Ch3>₱50,000–₱100,000: Freelancer or template range\u003C/h3>\u003Cp>\r\n\u003C/p>\u003Cp>This is the template market. You’re paying for someone to install a WordPress or Wix theme, populate it with your content, and hand it over. Some freelancers in this range do decent work. Most are reliable enough for a simple five-page site for a small local business that just needs a web presence.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>What you’re not getting: a proper website strategy, customer persona research, a website designed from scratch for your brand and your market, performance optimization, proper mobile behavior beyond what the template provides, or anything more than basic on-page SEO setup. If your business grows and your website needs to grow with it, you’ll likely rebuild from zero.\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch3>₱100,000–₱250,000: Small agency or hybrid range\u003C/h3>\u003Cp>\r\n\u003C/p>\u003Cp>This is where you start to get actual design thinking applied to your project — templated layouts, proper brand alignment, and a developer who understands why the design looks the way it does.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>At this level, expect a small agency or a senior freelancer working with a small team. You’ll get a designed templated site. You should also expect a proper discovery process, some version of a UX brief, and a development build that has been quality-tested.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>What varies most at this level is how involved senior talent actually is. Ask who writes the brief, who makes the design decisions, and who does the development — and whether those are the same people or a chain of handoffs.\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch3>₱250,000–₱800,000+: Boutique agency and enterprise range\u003C/h3>\u003Cp>\r\n\u003C/p>\u003Cp>This is the range for websites that carry real business weight: e-commerce platforms, corporate sites for listed companies, WCAG-compliant builds for organizations with international readership, or anything requiring custom application logic.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>Designblue Manila works primarily in this range. Our own engagements start at ₱350,000 and scale up from there, depending on the complexity, design, and functionality your business needs. When Aboitiz Land came to us to redesign their real estate platform, the scope included a full UX strategy, a custom Laravel build, and integration with their existing internal systems. That isn’t a ₱100,000 project — and any agency quoting it at that price is either cutting scope or cutting corners.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>What clients at this level are actually paying for is continuity of judgment. The person who understands why a feature was built a certain way is the same person who can tell you, six months later, why changing it will break something else. When that continuity doesn’t exist — when design and development are separated, or when a senior team takes the brief and hands it to juniors — the cracks show up after launch, not during it.\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch2>How much does an eCommerce website cost in the Philippines?\u003C/h2>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>An eCommerce build in the Philippines generally runs from about ₱300,000 on Shopify to ₱600,000 and up for a custom platform. Two stores with the same product count can sit at opposite ends of that, and the reason is almost never the number of products.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>What moves the price is how much of the buying process is standard. Selling forty products with one shipping rate and one payment method is a solved problem. Selling with tiered dealer pricing, branch-level inventory, instalment terms, and a warehouse system that has to stay in sync is a software project that happens to have a shop attached.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Ch3>Shopify — from around ₱300,000\u003C/h3>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>The right answer for most retailers, and we say that as an agency that mostly builds custom. Shopify has already solved checkout, payment, tax and hosting, and those are the parts that are expensive to get wrong. What you pay for is design, setup, product and content migration, app selection and configuration, and the integrations that connect it to how you already work.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>Cost climbs with apps and with customisation. A store running a dozen paid apps in the checkout path, a heavily customised theme, and a link into an existing ERP can reach ₱1,000,000 — at which point it is worth asking whether the platform is still saving you anything.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>Budget for the recurring cost too. Shopify's own subscription plus paid apps is a real monthly line, and it is separate from what you pay anyone to build or maintain the store.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Ch3>Custom eCommerce — from around ₱600,000\u003C/h3>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>Worth it when the platform is the constraint rather than the design. Dealer or B2B pricing tiers, multi-branch stock, subscription or instalment logic, an ERP or POS that has to stay in sync, or a catalogue in the thousands where search and filtering decide whether anyone buys anything.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>You are paying for engineering rather than configuration, so the range is wider and scoping matters more. This is also the tier where the build is the smaller half of the decision — a custom platform you cannot extend in two years is more expensive than a more costly one you can.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Ch3>The number most eCommerce quotes leave out\u003C/h3>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>An online store is not a project that finishes. Payment gateways change their APIs, shipping integrations break quietly, and a checkout bug does not cost you a page view — it costs you the order, and you usually hear it from a customer rather than a log.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>Maintenance for an eCommerce site, Shopify or custom, starts at about ₱35,000 a month. Any eCommerce quote that does not include a maintenance line has not finished quoting. We wrote a full breakdown of what that covers and what it should include: \u003Ca href=\"/blogs/what-website-maintenance-actually-costs-in-the-philippines\">what website maintenance actually costs in the Philippines\u003C/a>.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Ch2>What actually drives the cost up — beyond page count\u003C/h2>\u003Cp>\r\n\u003C/p>\u003Cp>Most business owners assume cost is mostly about how many pages they need. It’s not. The biggest cost drivers are.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch3>Custom functionality\u003C/h3>\u003Cp>\r\n\u003C/p>\u003Cp>A contact form is free. A property search tool with filters, saved searches, and map integration is weeks of development. Any time a website needs to behave like an application — not just display content — costs scale quickly.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch3>Platform choice\u003C/h3>\u003Cp>\r\n\u003C/p>\u003Cp>WordPress is fast and flexible but carries ongoing maintenance overhead. Laravel is powerful for custom builds but costs more to develop. Shopify makes e-commerce fast to launch but limits what you can customize at the checkout and back-end level.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch3>Content production\u003C/h3>\u003Cp>\r\n\u003C/p>\u003Cp>Many Philippine businesses underestimate this. If you don’t have photography, the project needs a shoot. If your copy is a mix of old press releases and marketing speak, it needs to be rewritten. Content is often 20–30% of a total project cost when done properly.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch3>Design quality\u003C/h3>\u003Cp>\r\n\u003C/p>\u003Cp> A template site and a fully designed site look different immediately — but they also behave differently in six months, when you need a new page, a campaign landing page, or a sub-brand. A site built on a real design system is extensible. A themed site is brittle.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch2>The full cost of owning a website — and how to plan for it\u003C/h2>\u003Cp>\r\n\u003C/p>\u003Cp>The number you agree to at the start of a project is the build cost — but a website is a running asset, not a one-time purchase. Hosting, security updates, platform maintenance, domain renewal, and periodic content updates are ongoing costs every business carries, and planning for them from the start is what keeps a website performing well for years rather than months.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>The businesses that get the most out of their web investment tend to treat maintenance the same way they treat any other operational cost: as the price of keeping something valuable in good working order. A managed hosting arrangement and a proper support retainer aren't upsells — they're what the total cost of ownership actually looks like when you account for it honestly.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>Build cost and total cost of ownership are different numbers. The second one is the more useful one to plan around.\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch2>Frequently Asked Questions\u003C/h2>\u003Cp>\r\n\u003C/p>\u003Ch3>How much does a basic business website cost in the Philippines?\u003C/h3>\u003Cp>\r\n\u003C/p>\u003Cp>A simple five-to-ten page website for a small Philippine business typically ranges from ₱100,000 to ₱250,000 when built by a proper design-and-development team — not a template drop. Below that range, you’re usually paying for template installation, not a designed site.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch3>Why do some agencies quote ₱15,000 and others quote ₱300,000 for a website?\u003C/h3>\u003Cp>\r\n\u003C/p>\u003Cp>Because they’re building different things. A ₱15,000 quote is almost always a templated WordPress or Wix site with minimal customization. A ₱300,000 quote typically involves custom design, custom development, UX strategy, and content production. The danger is assuming they’re the same product at different price points — they’re not.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch3>Can I get a good website in the Philippines for under ₱100,000?\u003C/h3>\u003Cp>\r\n\u003C/p>\u003Cp>For a very simple brochure site with limited customization needs, yes — a skilled freelancer can produce something functional at that price. But for any business that needs its website to perform commercially — generate leads, support e-commerce, represent the brand at a corporate level — ₱100,000 is typically the floor, not a reasonable target.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch3>Does Designblue Manila offer fixed-price packages?\u003C/h3>\u003Cp>\r\n\u003C/p>\u003Cp>No. Fixed packages force real projects into artificial scope boxes. We scope each engagement based on what the business actually needs, then price accordingly to make sure the website we build actually fits the business that ordered it. As a starting point, our custom engagements begin at ₱350,000 and go up depending on the complexity, design, and functionality involved.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Ch3>How much does an eCommerce website cost in the Philippines?\u003C/h3>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>From around ₱300,000 on Shopify and ₱600,000 for a custom platform. The variable is how much of your buying process is standard — tiered pricing, multi-branch stock and ERP or POS integration are what move a store into the custom range.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Ch3>Is Shopify or a custom eCommerce build better value in the Philippines?\u003C/h3>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>Shopify, for most retailers. It has already solved checkout, payments and hosting, which are the expensive things to get wrong. A custom build earns its cost when the platform itself is the constraint — B2B pricing, branch-level inventory, or a catalogue large enough that search decides whether anyone buys.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Ch3>What are typical web design package prices in the Philippines?\u003C/h3>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>Genuine package pricing is rare above the template tier, because scope is what drives the cost rather than a tier name. The bands earlier in this article are the honest guide: roughly ₱50,000–₱100,000 for freelancer or template work, ₱100,000–₱250,000 for a small agency build, and ₱250,000 and up once you are commissioning custom design and development. Our own custom engagements begin at ₱350,000.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Ch2>Conclusion\u003C/h2>\u003Cp>\r\n\u003C/p>\u003Cp>There’s no single right number for a website in the Philippines — there’s the right number for your website, at your scope, built to the standard your business actually requires. The businesses that get burned on web projects almost always made their decision on price alone, without asking what that price was buying.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\r\n\u003C/p>\u003Cp>The more useful question isn’t “how much should this cost?” — it’s “what will it cost me if this is built badly?” A website that doesn’t convert, breaks on mobile, or needs to be rebuilt in eighteen months isn’t cheap at any price. That’s the number worth thinking about first.\u003C/p>\u003Cp>A note on the numbers above: they are starting points, not final quotes. What your project actually costs depends on your design, the features you need, the number of pages, and the overall complexity of the build — no two projects are the same. The only way to get an accurate figure for your website is a short conversation.\u003C/p>\u003Cp>\u003Ca href=\"/contact-us\" rel=\"noopener noreferrer\" target=\"_blank\">Book your free consultation →\u003C/a>\u003C/p>","https://api.designbluemanila.com/storage/blogs/featured/XPhVdm3ybwUsctvsKdjyk6YjuP5pxYjirPgwMm6I.jpg","A designer's desk with a laptop showing a website wireframe, color swatches and a notebook",{"id":37,"name":38,"slug":39},"c4bff9d5-39e8-4ea3-932c-0f359d7b2a05","Web Design & Development","web-design-development",false,"2026-06-01T09:16:00.000000Z","2026-05-04","How much does a website cost in the Philippines? An honest breakdown","How much does a website cost in the Philippines? Real price bands for brochure sites, eCommerce and Shopify builds — what drives the cost, and what to ask before you sign.","2026-06-01T09:15:13.000000Z",[],4,6,19,[51,56,57],{"id":52,"name":53,"slug":54,"created_at":55,"updated_at":55},"632b8723-a66c-4e9b-b4e6-ac8c3851d40b","Brand Identity & Strategy","brand-identity-strategy","2026-06-01T09:14:13.000000Z",{"id":17,"name":18,"slug":19,"created_at":55,"updated_at":55},{"id":37,"name":38,"slug":39,"created_at":55,"updated_at":55}]